Bugatti Apartment: Why Branded Residences in Dubai Attract Investors

When a woman buys a Birkin bag, she invests not only in her style and good mood. She is buying an asset that over the years can grow in value and bring a return much higher than, for example, gold or the stock market.

Does this principle work in the real estate market? Why do branded residences in Dubai attract investors? And is this asset worth its price? Let's look into the article.

In Dubai, branded residences and luxury complexes that bear the names of fashion houses, luxury cars and luxury hotel chains are priced well above similar properties without a big name. The average price per square foot of branded properties is 69% higher than non-branded housing in the same neighborhood.

More than 13,000 branded lots were sold in the city in 2024 (a 43% increase from 2023). The top buyers were HNWIs — people with wealth between $1 million and $30 million — who choose branded properties because they seek stability and exclusivity combined with maximum return on investment.

If we look at the most expensive apartment deals in Q2 2024, we see that 4 of the top 5 are branded residences:

And if we delve a little deeper into the topic and study the price dynamics of some branded lots, we will see some telling examples:

Yield: 235% over 4 years.

Yield: 57% in six months.

Yield: 50% for six months.

So why are people willing to pay for branded residences, why are such properties in demand? There are several reasons:

But the main role is played not by the specific advantages of the project, but by the prestige and exclusivity of branded real estate in general. By choosing such residences, people buy not just square feet, but a luxurious lifestyle and the emotions associated with it.

Branded residences in Dubai are in huge demand, but do they always justify investors' calculations? Unfortunately, no. And two factors are important here:

Developers acquire the rights to the brand, but use their own construction standards. When choosing a branded project, one should pay attention to what kind of cooperation is implied — nominal or real? The quality of the project depends on this.

The Hermès fashion house produces a strictly limited number of Birkin bags each year so that demand always far exceeds supply. But the number of brand residences is growing every year.

According to data for July 2025, branded real estate offer in Dubai — 132 complexes and 43 thousand lots. It is expected that in the next five years this volume will more than double.

In this article we talk about three properties that our experts advise you to pay attention to. But the market of branded real estate in the Arab Emirates is much wider, and if you are interested in another project — just contact us.

Baccarat is a French brand founded in 1764. The company specializes in the production of premium crystal products, produces jewelry and perfumes. Baccarat products are known for their intricate shapes and faceting techniques and have been a symbol of luxury and the highest quality for centuries.

Baccarat Hotel & Residences is a complex of two towers in the shape of crystals, whose facades will reflect light and create the effect of sparkling crystal. One tower will house 144 hotel rooms and 41 luxury residences, while the second tower will house 41 residences. The developer is H&H Development.

The project is being built in Downtown Dubai, near Burj Khalifa and Dubai Mall. There is very little free land left in this area, so lots here are always in short supply. Huge panoramic windows and spacious terraces will offer views of the city and the Burj Khalifa.

Waldorf Astoria is one of the most recognizable brands in the luxury hotel industry, now owned by Hilton Worldwide. The chain has 32 projects in prime locations around the world.

The Residences Waldorf Astoria DIFC will open in the area of Dubai International Financial Centre — another popular Dubai location, where there is practically no vacant space left.

The project features a total of 28 residences with first-class design: tinted glass ceilings, floor-to-ceiling panoramic windows, marble surfaces and nature-inspired colors.

Mandarin Oriental is an Asian brand of ultra-luxury hotels that are known for their outstanding service and are located in exclusive locations around the world. The chain has more than 30 hotels and over 10 residences in over 25 countries.

Mandarin Oriental Residences — the project is being built on Saadiyat Island, near the Zayed Museum, the Louvre Abu Dhabi, the future Guggenheim Museum and the Museum of Natural History.

More than 50% of the residences in the complex sold out by Aldar Properties before the official launch, but individual lots in the project are still available.

The residences are decorated using natural materials: wood, marble and metal. In the interiors — high ceilings, panoramic windows, spacious terraces.

Leave a request if you want to know more about branded projects in Dubai or United Arab Emirates real estate in general. Our experts will give professional advice and help you navigate the UAE real estate market.