Arsenal East is a high-end developer with international roots. The company's origins date back to 1997, when the Arsenal-Nedvizhimost group was founded. Initially operating in Saint Petersburg and the Leningrad Oblast, it later expanded into the European market and subsequently into the UAE. During this time, the developer has built over 1,000,000 m² of housing, 23,000+ apartments in 54 residential complexes. This is an important signal for the market: Arsenal East is not a new player, but a large and experienced group with a long history and completed projects.

Over time, a specialised division focused on the Middle East has formed within the group called Arsenal East. In Dubai, the company draws on its accumulated experience in building family-friendly communities, but adapts it to local characteristics and the expectations of international buyers. The legal entity is registered in the UAE, and the team's office is located in Business Bay, Burlington Tower. The address chosen for the headquarters is quite symbolic: the developer operates in the business heart of the emirate, close to major transport arteries and commercial centres. From here, it is convenient to interact with both local partners and foreign investors, for whom property in Dubai has become an important part of their personal capital.

Arsenal East has a strong internal understanding why it builds. The company strives to create a comfortable environment for everyday life. The design considers the usual routes of residents: how people leave their homes, where they walk with their children, where they do sports, and where they can simply enjoy some silence at the end of the day. Great attention is paid to architecture: the façades do not look like a random set of balconies and windows, but rather a well-thought-out design, with bright lobbies, spacious corridors and well-organised courtyards. It is not only important how the building is visualised, but also how people feel when they return home in the evening. The company talks a lot about the quality of materials and engineering solutions, because the more reliable the construction, the more thoughtful the engineering, and the more convenient the layout, the longer the housing remains in demand. This is directly related to the interests of investors who view property by Arsenal East as a long-term asset, and to the interests of those who plan to live in these homes for many years.

Arseny Laptev, CEO, plays an important role in the company's development. He has risen through the ranks within the group from more technical and operational tasks to managing the entire structure and is now responsible not only for projects in Russia and Europe, but also for the development of the UAE division. He personally presents projects at international exhibitions, talks about new ideas and explains why the company chooses certain locations. For investors, this provides additional transparency: it is clear who is behind the Arsenal East brand and what values underlie decision-making.

A special feature is the awards and professional recognition. Over many years of work, the group has been awarded more than 30 prizes and over 100 industry honours for construction quality, customer trust and interesting architectural solutions. The statuettes and diplomas alone do not give investors any guarantees, but they do show an important trend: the market has repeatedly evaluated the company's approach, and experts and buyers have voted for it with their attention and demand. When a person chooses to buy property by Arsenal East, they are in fact relying on many years of proven practice.

In Dubai, the company is actively developing in two strategically different but complementary areas. The first is Dubai Islands, a coastal resort zone with access to the Arabian Gulf. This is where the developer's flagship project, Zephyra Residences, is located. These are two elegant 10-storey blocks with cascading terraces and panoramic glazing. The architecture seems to blend in with the natural landscape: the lines of the facades resemble waves and sand dunes, and the large windows offer views of the water and internal green spaces. Property at Zephyra Residences by Arsenal East includes 1-, 2- and 3-bedroom apartments, two-level townhouses and penthouses. The residences are delivered with light-coloured finishes, well-designed storage systems and equipped kitchen areas. The project's infrastructure includes walking paths and green areas, a panoramic swimming pool, active recreation areas, children's play areas, and a separate pool for toddlers. There are sports grounds, co-working spaces, and places to relax by the water. All this is complemented by the services of a management company that takes care of order, security, and everyday household issues.

The second area of the developer's activity is Jumeirah Garden City. This is where the Vibe by Arsenal East is located, just minutes away from Burj Khalifa, Dubai Mall, Downtown Dubai, and Business Bay. This is an area that is undergoing active redevelopment and is attracting increasing attention from those who want to be closer to the business and cultural life of Dubai. The project features compact studios and one-bedroom apartments by Arsenal East, fully finished and furnished. There is no unnecessary pretentiousness inside, with the emphasis on light, comfort and a feeling of freedom. The complex features swimming pools, terraces with relaxation areas, sports courts, co-working spaces and lounges, playgrounds and green spaces. Property at Vibe by Arsenal East is the ideal city residence for people who lead active lives but want to return to a calm and well-designed environment in the evening. For investors, it is a profitable asset with a central location and complete readiness for rental. Furniture, finishes, and engineering are all included in the price, so there is no need to select contractors or purchase equipment yourself.

An important part of Arsenal East's activities is property management services. The company helps owners organise short-term or long-term rentals, monitors the state of the property, and handles communication with guests or tenants. For the owner of property by Arsenal East, this is an opportunity to earn income without getting bogged down in operational details. This is especially valuable for those who live in another country and want their apartment or townhouse to be an asset rather than a source of worry.

When it comes to responsibility, the company does not limit itself to fine words. Arsenal East has participated in the construction of kindergartens and schools, supported sports initiatives, and developed a children's football club. Importantly, attention is also paid to education: the group participated in the creation of a modern IT school in St. Petersburg together with ITMO University and city authorities. This approach speaks to the desire not only to build homes, but also to influence how the new generation will grow up in them.

There are several other simple but compelling arguments in favour of buying property by Arsenal East. Firstly, there is the developer's experience: almost 30 years in the market and dozens of completed projects that are already inhabited. Secondly, it is a sensible choice of locations: the resort Dubai Islands and the dynamic Jumeirah Garden City allow you to choose apartments in Dubai for different purposes — from a quiet holiday by the sea to an active life close to business districts. Thirdly, it is a combination of high-quality architecture, a well-thought-out environment and support for owners after purchase. When buying property by Arsenal East, the landlord gets not only a beautiful image, but also real help with everyday issues, renting and long-term planning.